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Resting on the banks of the Mississippi in the Parish of Ascension, Louisiana, New London is a five minute drive from I-10 down the city's London Road. Halfway between Baton Rouge to the northwest and New Orleans to the southeast, the city was once a great industrial town surviving on manufacturing and the oil industry. Today however, both those industries have abandoned the city to survive on its own, and most of New London's economy is based off a mixture of gambling and tourism.

The absence of all but a handful of big businesses however, has left the city to wallow in its history as an early French-settled American town. Full of breathtaking, crumbling architecture from the Colonial, Romantic and Civil War periods interspersed with far newer buildings, the city is home to a number of oddities including the abandoned Colonial district of Mal Gardé and a vast network of buried subterranean streets and buildings that were simply built on top of after the much of the city burned to the ground in the mid 1800's.

Today, the city is a patchwork of the old and the new, the preserved and the abandoned, from the beautiful Colonial churches and houses of the Fountain District, to the bright lights of New London's Claireau Quarter, where much of the tourism and entertainment is centred, and the rusting iron and abandoned warehouses of Watchwater, the city's once booming industrial district that has now fallen mostly into disrepair. It presents a fascinating contradiction to its visitors, with the rich opulence of its bars and clubs on the one hand, and a high crime rate and vast numbers of homeless on the other.

With the ancient Indian territory still well-preserved in the Hollowmarsh Nature Reserve, and the beautiful Fountaine House brooding just outside the city among the Spanish Moss, mist and marshwater, New London is an intricate patchwork of almost everything its residents are, or have ever been.

It seems that despite all this time, New London is still a frontier town, a place where people are made, or broken, and a place where young Eldritch are once again beginning to think that maybe, just maybe, now is a time when they can really do something to change the world around them, that maybe, if they believe in their cause enough, and fight for it hard enough, that people won't be able to help listening to them. And, for a city that was founded on the beliefs of a handful of mortals and Eldritch that believed the same, perhaps that's a fitting sentiment for a city that makes its money encouraging people to hope . . .

 
 
 
 
 
 
 
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